CONCEPT – Wake Up is a campaign idea I had for the animal conservation organisation WWF. They help preserve endangered animals through means like restoring habitats, secure protected areas and strengthen anti-poaching patrols.
As they relay on funding through donation, membership and adoption it’s important for them to spread their message.
I chose to focus on tigers in this campaign, however similar branding projects could be done for any animal.
See the following included:
-Fully realised campaign brand
-Social media post concept
-Merchandise concept
-Magazine cover/poster concept